DTLR x UGG

Work with our retainer client, DTLR, on their collaboration with UGG for 2026.

At a glance
Stable Pictures has an ongoing relationship with DTLR, leading video production for brand collaborations with New Balance, Nike, and ASICS. For this project, we produced a campaign featuring UGG.

The brief
DTLR needed five videos: three short-form pieces for social media and two longer versions that would also play in stores across the United States. We handled production and post-production, bringing DTLR’s and UGG’s visual styles together across all five edits.

The approach
DTLR gave us room to develop the shot lists and lighting plans. On set, we worked around the featured talent’s limited availability, adjusting some setups to keep the shoot on schedule. Clear direction helped us capture five distinct setups and five outfit changes within the time available.

Post-production
We edited and color graded all five videos, prepared the final exports, and delivered everything within a week. The DTLR and UGG teams approved the work, and the content went live on schedule.

The Work/BTS:

The outcome

Previous
Previous

Jacob & CO.