At a glance
Stable Pictures handled pre-production, production, and post-production for two fashion films showcasing the Fujifilm GFX ETERNA 55. We also created a behind-the-scenes video showing the camera at work.

The brief
Fujifilm invited us to create content that explored the capabilities of its new camera. The films would appear on our social channels in collaboration with Fujifilm and Lens Addiction.

The approach
We wanted to see how the camera performed on productions of different sizes. For the first film, we planned a larger fashion shoot, coordinating the crew, talent, and location. A 15-person team worked from the shot list and lighting plan we developed ahead of the shoot. We also captured behind-the-scenes footage to show the camera in action.

For the second film, we scaled down to a three-person crew. That shoot gave us a chance to explore how easily a single operator could work with the camera on a smaller production.

Post-production
We handled the edits, color grades, and final exports for the films, then managed the social posts and coordination with our brand partners.

The Work/BTS: