At a glance
London-based agency Sequel hired Stable Pictures to lead video production for a New York City spot introducing Syncere’s new home robot. The video was created for New York Fashion Week and Syncere’s tour across the United States.

The brief
Working with Sequel, we set out to create a short promotional film that showed the robot’s capabilities and could play across both event settings.

The approach
The film needed to flow smoothly from one shot to the next. We developed the shot list with Sequel, planning camera moves and transitions that would connect each setup.

The Work/BTS: